A lot of these companies indulged in unfair business practices. According to them, companies like Amazon and Flipkart would pick up products from brick-and-mortar shops and deliver them to customers.īut reality turned out to be totally different. On the other hand, experts who were probably under the influence of these companies said that ultimately it will be beneficial for kirana shops.
When the e-commerce sector arrived on to the feild, fear was being expressed about the possible extinction of brick-and-mortar stores from Indian cities. This will be the beginning of the end of the domination of companies like Amazon and Flipkart, and also to their treacherous business practices. By the end of this year, the project is expected to reach 100 cities, 30 million sellers and 10 million vendors.
ONDC is expected to digitise the entire value chain, standardise operations, promote inclusion of suppliers, derive efficiency in logistics and enhance value for consumers.Ĭurrently, the project is in various phases of testing in cities such as Delhi NCR, Bengaluru, Bhopal, Shillong, and Coimbatore and 75 others. Read more: E-Commerce is past, Quick Commerce is the futureĪs per the government release, Open Network for Digital Commerce (ONDC) aims at promoting open networks developed on open-sourced methodology, using open specifications and open network protocols, independent on any specific platform. This will truly democratise digital commerce because the players involved will work as service or product providers, not a platform. Under the ONDC, the different steps like delivery, packaging, return and many other steps that are involved will have different players who will perform their tasks.
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